Google Ads Management for Small Businesses
Running Google Ads without a strategy is expensive. You end up paying for clicks from people who were never going to call you, and you never quite figure out why the campaign isn't working.
We manage Google Ads campaigns specifically for small local businesses. That means tighter targeting, lower budgets, and a focus on the keywords that actually bring in paying customers — not just traffic.
Our clients see an average of 90% lower cost per click compared to what they were spending before. They get 3x more clicks and 2x more impressions from the same ad budget. Those aren't projections — they're numbers from real campaigns we manage for businesses in Northeast Ohio.
Google Ads campaign management is included in our optional monthly marketing plan, quoted up front, alongside daily Facebook and Instagram content posts. Your ad budget is separate — typically $100 to $500/month depending on your market and goals, paid directly to Google. You control the budget. We control the strategy.
Serving Northeast Ohio & Beyond
We serve small businesses across the Greater Cleveland area and beyond. Our Google Ads clients include businesses in Parma, Brooklyn, Seven Hills, North Royalton, Broadview Heights, Independence, Middleburg Heights, Lakewood, Strongsville, Berea, Westlake, and other communities throughout Northeast Ohio.
Because we're an online agency, we can work with any business in Ohio — or anywhere in the US. There's no geographic limit on our campaigns. But we know Northeast Ohio specifically: the search patterns, the local competition, and the neighborhoods where your customers live.
That local knowledge matters when we're writing ad copy and choosing bid strategies. A barbershop in Parma doesn't compete the same way as one in Westlake. We account for that.
Why Small Businesses Choose Record & Learn
Most Google Ads agencies charge $500 to $2,000 per month just for management — before you spend a dollar on actual ads. That pricing makes sense if you're a regional chain with a $10,000/month ad budget. It doesn't make sense for a local business spending $200/month.
We charge a flat monthly fee, quoted up front, for the optional marketing plan, which includes Google Ads campaign management and daily Facebook and Instagram content posts. You're not paying a separate fee for each piece. It's one price, one team, one strategy.
We're transparent about what we do. You get campaign access, you see your spend, and you can ask us anything about the results. We don't hide behind jargon or black-box reporting.
And we don't lock you into long-term contracts. If it's not working, you cancel. We'd rather earn your business month to month than trap you in an agreement.
How Much Does Google Ads Management Cost?
There are two costs to understand when you hire someone to manage Google Ads: the management fee and the ad spend.
The ad spend goes directly to Google. It's your budget — you control it. For small local businesses, a reasonable starting budget is $100 to $300/month. Competitive markets like legal services or home improvement might need $500/month or more to get meaningful results.
The management fee is what you pay the agency or freelancer to set up and optimize the campaigns. This is where the range is huge.
Freelancers typically charge $200 to $600/month to manage a Google Ads campaign. That's reasonable for someone experienced, but the quality varies a lot.
Small agencies usually charge $500 to $1,500/month, sometimes with a percentage of ad spend on top. Larger agencies can charge $2,000/month or more.
At Record & Learn, Google Ads campaign management is included in the optional monthly marketing plan, quoted up front, alongside daily Facebook and Instagram content posts. Your ad budget is separate — you spend it directly through your Google account. So if you're running $200/month in ads, your cost is our flat monthly fee plus your $200 ad budget paid to Google.
For comparison, the same setup at a traditional agency would cost $700 to $1,700 per month or more, not including the ad spend. The math is pretty clear.
What You Get with Our Google Ads Service
When you sign up for the optional monthly marketing plan, Google Ads campaign management and daily Facebook and Instagram posts are what's included. Here's what we manage on the ads side:
We handle campaign setup from scratch — keyword research, audience targeting, ad copy, bid strategy, and conversion tracking. We connect your ads to your Google Business Profile so your phone calls and form submissions get tracked properly.
We monitor performance weekly and make adjustments to reduce wasted spend. That means pausing keywords that aren't converting, testing new ad variations, and shifting budget toward what's working.
You get a monthly report with plain-English numbers: how much you spent, how many clicks you got, what your cost per click was, and what your leads looked like. No dashboards you have to decode.
The optional marketing plan also covers daily Facebook and Instagram content posts — Google Ads management and social posts run together as one strategy at one flat rate.
Ready to Get Started?
If you're spending money on Google Ads and not seeing results — or if you've been meaning to start and haven't found the right partner — reach out at msayf@recordandlearn.info or contact us at recordandlearn.info/contact.
We'll look at your market, your competition, and your goals, and we'll tell you honestly whether Google Ads makes sense for your business right now. If it does, we'll build a plan that fits your budget.
Services for Cleveland Clients
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Website BuildQuoted up frontCustom-coded, mobile-first, SEO-ready. Includes one year of hosting, domain, and support. The site is yours to keep.
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Google Ads ManagementOptional monthly planIncluded in optional marketing plan with daily Facebook and Instagram posts. Ad spend separate — paid directly to Google.